Web Design Custom Websites
Custom Web Design to Match Your Needs
Our web design service offers custom websites to fit your exact requirements.
To build your custom website we will:
- learn about your business
- identify your Unique Selling Proposition
- understand your customers’ needs
- match their expectations
- overcome their objections
- focus on your Most Desired Response
Whether you are looking for a custom web design for business or public sector, we have found the same principles and approach will net the results you’re looking for. We meet with you and discuss your requirements, your audience and your objectives and design a custom website to achieve your goal.
These guys are great to work with. They built our site Dreambooks.net in a timely and efficient manner having taken care to work with us on the specification. We have continued to develop the site over the past year. They are always available and responsive should the need arise.Dreambooks Malcolm Tinlin
If your website doesn't do all of these things, you're losing money.
CALL US NOW ON 01483 740800
Custom Website Design
We have a huge amount of experience in creating custom website designs for both business and the public sector, ranging from blue chip corporations to local government to sole-traders. Our approach is always based on a classic formula that has worked for generations in conventional media and is just as applicable to custom website design.
Understanding you
Before we do anything on your custom website design we need to understand your business. What is it that makes you special? What’s your niche? What is it that makes your product or service more desirable than the competition? If you don’t understand this, how will your customers?
Your customers
The next step in your custom website design is to identify your customers. They may be businesses or individuals, male or female, location specific or global, high or low disposable income.
Understanding your customers and their needs allows us to predict their expectations. Research shows that visitors have an expectation of the website design. If they’re looking for a florist they expect to see beautifully arranged flowers, not the front of the shop. Matching visitor expectation is a key part of the sales process. Get it wrong and no matter how good your custom website design, they’ll simply leave and not come back.
Objection over-ruled
Having matched their expectation and assured your visitor that your website caters for their requirement, we need to instill some confidence and reassure them that it’s safe to buy. They need to believe that they have nothing to risk by placing their business with you - whether the actual transaction is on your website or in the real world. It is at this point that the content of your custom website design - rather than just the look - come in to play.
We present your website visitors with testimonials, case studies, guarantees, professional qualifications, awards and trade association memberships or whatever other reassurance we can offer them.
Down the funnel
The custom website design has nearly completed its task. Your visitor is now ready to buy, so let’s push them down the sales funnel. We call this the Most Desired Response; whatever your visitor needs to do next to become a customer. This may be to complete an online transaction if your custom website design includes e-commerce, or to pick up the phone and call you. We make it clear what action is expected of them with a visible call to action.
The measure of success
Your custom website design is now online and making money. That’s not all though. Because it could be improved. By carefully reviewing the number of visitors and the number of sales we can gauge your custom website’s conversion rate. By understanding what your visitors respond to we can gradually improve the custom website design and increase your conversion rate. We will discuss the frequency with which we should review your website with you.
