Web Design Business Website Development
Website Development for Business
Business Website Development requires a thorough understanding of the business in question so that the website delivers the most focussed and targeted approach possible.
Business Website Development requires an understanding of the business’s:
- market
- unique selling proposition
- objectives
- customers
- identity
- personality
We have developed a briefing document to enable us to understand all of these elements during our first meeting. We’re not there to sell The Marvellous Media Company, we’re there to understand your business. Once we’ve done that we will submit a proposal that demonstrates how your business website development will sell your product or service to your customers.
...I commissioned our website because I felt we ought to be on the internet ... I was delighted when The Marvellous Media Company built a website that actually sold water softeners...Harvey Softeners Harvey Bowden
Bring in more business with your website.
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Business Website Development in detail
A passion for business
In the time we’ve been in business since 2004 we’ve significantly increased our knowledge of web design, but it’s our business knowledge that has expanded exponentially. The directors of The Marvellous Media Company are on a mission to understand business, how it works and what makes customers tick. And each new learning is integrated into our business website development offering.
An eye for detail
The first thing we’ll do when we discuss your business website development is learn as much about your business as we can. It’s important for us to understand what makes you special and why your customers should come to you above your competition; your unique selling proposition. If we don’t understand what makes you special how can we hope to convince your potential customers?
See it from your customers’ perspective
Then we need to understand your customers; what they look for when selecting a product or service. This starts with understanding what they type into a search engine to find what they want. This is search engine optimisation research. These words - keywords or keyphrases - need to appear in strategic places on your business website design in order to achieve the high rankings required to get quality traffic.
Research suggests visitors to your website will have expectations of what it will look like, and if your website doesn’t fit with this expectation they’ll more than likely leave. It’s unlikely that anything they read will change their minds.
Overcome objections
Once we’ve convinced your visitors they’ve come to the right place your business website development will concentrate on overcoming their objections. This can be done by featuring glowing testimonials, offering meaningful guarantees and displaying industry awards or professional qualifications.
Most Desired Response
By this time your customer is ready to part with their hard-earned cash. Or credit card details, anyway. So we need to point them in the right direction. Whether you want them to complete a transaction securely on your website or just pick up the phone and call you, your website needs to make it easy. We call this the Most Desired Response. After all, if you don’t know what you want your customers to do how will they?
Feeling safe
If your transactions take place online we need to make your customers feel secure. Research shows that most people will check for security before entering credit card details on a website. However, research also shows that people are far less likely to be concerned if the website is of a professional appearance. The work done right back at the initial design is still paying off.
Put it all together
Once your business website development brings all these elements together you have a powerful and compelling web design performing an integral role in your marketing arsenal. But the battle’s not over yet.
Test and measure
Everything so far has been guess work. OK, it’s well educated guess work, but the internet allows you to do better. Your business website allows you to monitor your traffic; where your visitors come from, which pages they come to first and which page they leave from. This information is invaluable in returning to your business website development and making improvements based on the lessons learned.
