Social networking 'boosts smartphone use in business'
Web 2.0
29 May 2009
The ever-growing popularity of social networking websites such as Twitter and Facebook has caused a surge in individuals using smartphones to work remotely, it has been claimed.
Michael W Thomas of enterprise social software solutions firm Neighborhood America commented that high-tech mobile phones offer the kind of functionality that businesses need to get ahead.
"Mobile devices also enable social media reach-outs such as Twitter to keep your prospects, channel partners and customers up-to-date in the social media channels," Mr Thomas commented.
In other news, companies looking for search engine optimisation (SEO) on their custom websites should take an "inside-out" approach, an expert has claimed.
According to web consultant Chris Lake, focusing on deep pages such as product listings rather than homepages can help bring more traffic to a website.
Taking website analytics into consideration, Mr Lake stated that most internet users will not be taken straight to a homepage when coming to a site through a search engine.
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