Companies need to 'wise-up' and utilise search engines
E-commerce
18 May 2009
Creating a company blog, incorporating videos and images, utilising press releases and starting a podcast are the four most effective ways to optimise site content for better search rankings, according to one e-commerce website.
The recommendations come from practicalecommerce.com which insists that blended searches which contain websites, videos, images, social media profiles and blogs are the way forward and online retailers must react to the changing face of e-commerce.
Practicalecommerce.com stated: "By integrating this blend of media into your company’s site and marketing plan you can obtain search success and improve customer satisfaction, ultimately boosting your company’s overall sales."
The site suggests a blog is crucial to success and that all information on it should be relevant, topical and interesting.
Using video and images is also seen as important and the site point to You Tube as a perfect way to gain exposure.
Press releases and appearances on news sites are also deemed vital by the website as is podcasting, which can now be circulated around the web easily and quickly.
The advice comes after the research company Gartner said online retailers should switch their e-commerce software and re-route the savings into functions such as search engine optimisation.
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