BBC News praised for web design usability
Web Design
28 April 2009
The BBC News website's editors should be commended for doing "an awesome job" of keeping headlines user-friendly, according to one expert.
Writing in his latest Alertbox column, Jakob Nielsen of Nielsen Norman Group said the BBC site considers all of the main usability factors in its headlines, including keeping them short while also including the most important information.
These headlines are also written so they can be understood out of context and place keywords early on in the heading to ensure they catch readers' attention, Mr Nielsen stated.
He suggested that the BBC News site excels where other sites do not because it is "in the BBC's blood".
"The news organisation originated as a radio station, where word count is at a premium and you must communicate clearly to immediately grab listeners," Mr Nielsen said.
Last year, the BBC undertook a web design project to refresh the look and feel of its news section.
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