US internet marketing spending rises in 2008
Internet Marketing
31 March 2009
Spending on internet marketing in the US increased by 10.6 per cent last year, new statistics have shown.
The figures from the Interactive Advertising Bureau and PricewaterhouseCoopers (PwC) revealed that US firms spent $23.4 billion (£16.4 billion) on internet marketing in 2008, including $6.1 billion in the final three months of the year.
Overall, search marketing accounted for 45 per cent of all online spending, equivalent to $10.5 billion.
About $7.6 billion was spent on display ads, with banner ads seeing particularly high expenditure. Spending on email marketing and classifieds fell compared with 2007, however.
David Silverman of PwC said: "Though some categories in the fourth quarter slowed or even dipped, reflecting the current economic challenges, the overall performance is up, confirming interactive's ever-growing importance to the successful marketing mix."
Research company eMarketer predicted earlier this year that US spending on search marketing, including search engine optimisation, will total $14.1 billion by the end of 2009.
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