Hitwise reveals most popular consumer electronics searches
Search Engines
19 March 2009
Hitwise has published a list of the most common search terms relating to consumer electronics products in the UK.
Mobile phones were revealed to be the most searched-for such products, attracting 30 per cent of all queries.
The Apple iPhone drew the most mobile phone searches, accounting for one in 12 queries.
Other top searches included those for video games, computers, software, televisions and cameras.
Apple also topped the list of the most popular branded consumer electronics queries, followed by Nokia, Samsung, Dell and Sony.
"The iPhone has so far only been surpassed on the odd week or two during the launches of new phones," remarked Hitwise UK client intelligence analyst Richard Seymour.
According to Google Trends, UK searches for the iPhone were at their highest volumes in mid-2008, when the 3G version of the phone was released.
Search numbers for the handset also saw a significant spike around Christmas last year.
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