Google launches new web analytics course
Internet Marketing
03 March 2009
Google has announced a new online course aimed at improving the skills of those using its own web analytics application.
The Google Analytics Individual Qualification (IQ) program is available for free through ConversionUniversity.com and is suitable for both individuals working on their own and those employed by another company.
A test is available at the end of the course for a fee and, if a pass mark of at least 75 per cent is achieved, results in a qualification for the participant.
The course covers analytics techniques, the implementation and administration of the Google Analytics tool, and analysis applications.
Google said in a statement: "The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development."
Before it was launched as a free service in 2005, Google was formerly known as Urchin from Google.
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