Shape up websites for Christmas, Google advises
Web Design
22 December 2008
Webmasters need to ensure their sites offer the best experience possible and are properly optimised for search engines during the Christmas period, Google has advised.
In a post on the Webmaster Central blog, Google's Matt Dougherty called on website owners to ensure they focus on usable web design, correctly labelled images and replacing expiring pages with the relevant error pages or content.
Making sure the website is properly indexed by Google in terms of both page titles and snippets is also essential, as is checking for crawl errors via Webmaster Tools, according to the expert.
"If you upload new products faster than Google crawls your site, make sure to submit a sitemap and include 'last modification' and change frequency' information. A sitemap can point Googlebot to your new or hard-to-find content," he recommended.
Designing a website with a clear hierarchy and text links and checking for broken links and correct HTML can help to make a website easier to find for Google's crawlers.
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