Yahoo!'s open strategy advances further
Search Engines
16 December 2008
Yahoo! has taken further steps to reinforce its commitment to a more open strategy.
The actions include updates to a number of existing services and products, as well as new features.
Yahoo! Mail now features a "smarter" inbox that highlights messages and other content considered to be particularly important to the user, while the Yahoo! homepage is now able to be personalised with third-party applications.
Meanwhile, the Yahoo! Toolbar has been updated with a number of new offerings, include tailored search suggestions and a greater focus on vertical search.
Users can also view their friends' activities on the Yahoo! network through Yahoo! Updates.
Ash Patel, executive vice-president of Yahoo!'s audience product division, said: "By opening up to third-party innovation on Yahoo!, we are also providing new opportunities for publishers, developers and ultimately advertisers to reach and connect with more than half of the world's online population."
Yahoo! is the fourth most trusted company for privacy in the US, according to recent research by Ponemon Institute and TRUSTe.
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