Report predicts 18% rise in internet marketing spending
Internet Marketing
08 December 2008
Worldwide spending on internet marketing will rise by 18 per cent over the course of 2009, a new report has said.
According to ZenithOptimedia, global expenditure on the medium will reach $58.7 billion (£39.4 billion) next year, accounting for 15.6 per cent of all advertising spending as a result.
This will continue to increase to surpass $84 billion by 2011, it said.
In western Europe, internet marketing spending will grow by 12 per cent in 2009, while North American expenditure will see a rise of 18 per cent, according to the forecast.
ZenithOptimedia said: "Internet advertising continues to grow rapidly as advertisers turn to it for its innovation and accountability, which is particularly important in a recession when every line of a budget must be justified."
Total internet advertising spending in the UK will equate to more than £3.3 billion by the end of 2008, according to a report published by eMarketer earlier this year.
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