Expert: Ensure e-commerce sites are ready for Xmas season
E-commerce
26 November 2008
Businesses must make sure their e-commerce websites are able to work properly during the key Christmas shopping season, according to Steve Davis of GSI Commerce.
The expert wrote in an article for the Netimperative website that some of the main factors companies should consider include site infrastructure, marketing, usability and search engine optimisation (SEO).
Websites are likely to experience short periods of high web activity, particularly after a new product launch or an email marketing campaign, he explained, meaning that the site should be well-equipped to cope with this.
SEO must be applied continuously across the website and its ads, while businesses would do well to hone the user experience so that it is as easy as possible for consumers to buy items, Mr Davis advised.
He added: "Christmas time will invariably attract new customers who are likely to be visiting many sites. If your brand image and messaging is clear, distinctive and consistent, they will be more likely to remember you and revisit your site."
Christmas online shopping traffic is expected to peak on December 8th this year, according to a recent forecast by IMRG and Capgemini.
To make more money from your website
CALL US NOW ON 01483 740800.
