SEO "incredibly important" for mobile websites
Internet Marketing
12 November 2008
Companies running mobile versions of their websites may want to make sure they look up the services of a search engine optimisation consultant to make them findable on search engines.
This is according to Steve Page, chief executive of mobile content publisher Mobile Commerce, who told the EyeforTravel Mobile Technology in Travel seminar that many travel mobile sites still fail to come up in online searches.
He gave the example of a Google search for British Airways (BA) on his own mobile phone, which resulted in listings for the full BA site and even bmi's website coming higher than the mobile BA site.
"We know that web users on mobiles tend to use a search tool like Google or Yahoo! to find what they want rather than going direct to the website they need, so it's incredibly important that people are properly directed to your site once they have searched," Mr Page said, according to TravelMole.
About a quarter of European mobile internet users use online search services on their handsets, according to research by Nielsen Mobile.
To make more money from your website
CALL US NOW ON 01483 740800.
