Consumers pick search engines as research tool of choice
Search Engines
25 June 2008
The majority of consumers make use of search engines to conduct research into potential product and service purchases.
This is according to the findings of a new study by Opinion Research, which revealed that 61 per cent of those polled utilise search engines to seek out consumer reviews and blogs on particular goods.
A further 83 per cent of respondents indicated that they have been influenced by such reviews and postings in the past, while seven in ten people suggested that they tend to carry out searches for specific brands, particularly those in the travel and leisure sector.
Linda Shea, senior vice-president and global managing director of customer strategies at Opinion Research, remarked: "Businesses today exist in an era in which it's nearly impossible to escape the likelihood of being evaluated ... there's nowhere to hide."
PR agency immediate future recently launched a report showing that Google, Yahoo! and Apple are the most discussed brands on the internet.
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