UK gets socially mobile
Web 2.0
09 May 2008
The UK is leading Europe in the move towards mobile social networking, new research has shown.
Analysts, Nielsen Online, has revealed approximately 810,000 mobile subscribers, in the UK, visited social networking websites on their mobile phones in the first quarter of 2008.
The figure, as a percentage of total mobile subscribers(1.7 per cent) is higher even than in the US.
"Social networking is already a global phenomenon, and going mobile is the next big thing," said Jeff Herrmann, vice president of mobile media.
"In the UK and the US especially, we already see millions of users of MySpace.com, Facebook and other social networks interacting with their virtual spaces while they're on the go."
Other European countries are slower to embrace the move, users in Spain (0.8 per cent), France (0.6 per cent) and Germany (0.2 per cent) are all less likely to use their mobiles for social networking.
According to analysts, Universal McCann, the vast majority of users are producing their own content as part of an "ongoing shift towards participation".
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