Yahoo! says: We'll double it
Search Engines
19 March 2008
Yahoo! has claimed it can double its cash flow if it is allowed to remain independent.
The internet company is fighting off an offer from Microsoft and is keen to persuade its shareholders from switching sides.
"Yahoo! is positioned for accelerated financial growth - we have a powerful consumer brand, a huge global audience and a highly profitable operating model," said Jerry Yang, the company's co-founder.
Its three-year financial plan expects that operating cash flow will jump from $1.9 billion (£0.9 billion) to $3.7 billion (£1.8 billion) and generate $8.8 billion (£4.3 billion) in revenue.
Yahoo! is hoping to achieve this by maximising revenue from its search advertising income.
"With industry-leading tools, technology, people and platforms, Yahoo! is poised to capture growth in display advertising where we believe growth will be greatest," Mr Yang continued.
Microsoft has a huge reach as a software producer and wants a slice of the enormous advertising pie.
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