Web users prefer TVs to PCs
Web 2.0
04 March 2008
Consumers have been slow to turn to internet television services and prefer to watch shows on TV, new research has found.
A study by media law firm, Wiggin has found that only one in five people legally streamed or downloaded shows from the big channels.
"People are still familiar with the idea of sitting down at the appointed time to watch their favourite programme, and to some extent people like having their lives dictated by scheduling," Alexander Ross, partner, told the Times.
The firm surveyed more than 1,500 people and found they would be tempted to 'tune in' online, if content was 'pooled together' by different channels.
The BBC, ITV and Channel 4 are planning Project Kangaroo, which could help satisfy this request.
Wiggin found Virgin Media's IPTV was the most popular, with 20 per cent of respondents using the service regularly or occasionally, ahead of Channel 4's 4oD and the BBC's iPlayer service.
Mr Ross predicted viewer figures would rise once technology allows internet users to connect their PCs with televisions.
Apple has released Apple TV, which allows the transfer of programmes but is not compatible with PCs.
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