Google gets green light from US regulators
Search Engines
21 December 2007
Google's planned acquisition of DoubleClick has been given the green light by US regulators.
The internet behemoth had an offer accepted for the internet advertising site back in April, settling for a deal worth $3.1 billion in cash.
However, the deal went to the US Federal Trade Commission (FTC) and is also under scrutiny from European regulators.
News that the FTC has ruled in favour of Google has been welcomed by the company.
"The FTC's strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers," argued Eric Schmidt, chairman of Google.
Now the search engine firm is hoping the European Commission will follow suit, with Mr Schmidt claming the firm is "confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for website publishers".
The deal has already been approved by the Australian Competition and Consumer Commission, but will not go through until the EC completes its examination of the transaction.
Yesterday the proposed takeover was criticised by EU consumer lobby group BEUC on competition grounds and for the potential implications for personal privacy.
To make more money from your website
CALL US NOW ON 01483 740800.
