Facebook keeps it real
Web 2.0
03 December 2007
Users of Facebook are less likely to create a "fantasised" identity than people who access MySpace, a new study has revealed.
According to research by faberNovel Consulting, MySpace is orientated around desired identity whilst Facebook is more an extension of real friendships.
The study, social network websites: best practices from leading services, found that digital identity can change on different networks, be easily fantasised and may evolve over time.
Marketers faced a set-back recently after an online petition by 50,000 people reversed Facebook's advertising policy.
Users of the site claimed they were not given enough time to decide if they wanted to 'opt out' of the scheme.
The site responded to concerns and said: "We appreciate feedback from all Facebook users and made some changes to Beacon in the past day."
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