Facebook and MySpace trends revealed
Visitor Conversion, Web 2.0
25 September 2007
New research has shown that among US visitors aged 12 to 17, visitors to both MySpace and Facebook spend more time at each site than those who visit just one of the sites, internet media and market research firm Nielsen//NetRatings has announced.
In August, teens who visited both sites spent 20 per cent more time on average on MySpace than visitors who only went to MySpace.
Facebook benefited to an even greater degree from dual visitors, who spent on average 26 per cent longer at the site than exclusive Facebook visitors.
"Teens who enjoy social media are intensive users and highly engaged. They are venturing onto multiple networks to experience new features and broaden their connections,” said Jason Lee, Nielsen//NetRatings media analyst.
"This demographic is typically drawn to what's new, and since they are growing up online, they are not afraid of learning the latest web technologies."
Since Facebook's registration was opened to the public last year, the site has seen triple digit traffic growth, increasing 117 per cent from 8.9 million unique visitors in August 2006 to 19.2 million unique visitors in August 2007. The growth rate among visitors 12 to 17-years-old has been even higher, increasing 122 per cent year over year.
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