Web 2.0 leads to consumer revolution
Visitor Conversion, Web 2.0
04 September 2007
Web 2.0 sites, such as Facebook and MySpace are providing a revolutionary platform for consumers to rally together in support of common aims in ways that were not available before, a spokesperson for Consumers International has suggested.
Following the success that students had with a Facebook campaign that cornered HSBC into reversing its decision to scrap interest free graduate overdrafts, it is evident that consumers have a new medium for voicing opinions and exerting power.
There are in excess of 3.5 million Facebook members in the UK - a number that is steadily growing - according to research by comScore for MediaGuardian.co.uk.
The Consumers International spokesperson said: "They are a strong and powerful form of advocacy and they do allow consumers to communicate and discuss options and rally together in ways that haven't been available before.
"E-advocacy has been a big part of campaigning organisations for quite some time and they often led on using these kinds of technologies to affect change.
"The situation with HSBC is very interesting because it shows how something like Facebook can be utilised for advocacy, campaigning and exerting pressure."
To make more money from your website
CALL US NOW ON 01483 740800.
