Smaller businesses use internet to 'steal market share'
Visitor Conversion
04 September 2007
"Ordinary" businesses are successfully using the web to "steal market share" from the big companies, according to a new study by thebestof, a national network of local marketing websites.
The research shows that effective business websites are proving extremely lucrative for small and medium-sized businesses - especially recruitment agencies - and allows them to have far grander ambitions.
The study revealed that small and medium-sized businesses plan to expand by an average of 38 per cent, but the more web-savvy of these businesses have growth ambitions that are twice those of their more conventional counterparts.
Nigel Botterill, chief executive of thebestof, said: "The first wave of the internet seemed to be all about the major brands and retailers, or businesses like lastminute.com or ebay, whose whole premise is built on the internet.
"What this research shows is that there's a whole generation of ordinary small businesses - like recruitment agencies - who have been quietly working in the background, using the web to steal market share from their bigger competitors."
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